Brief: Create a campaign for Duolingo, which encourages young adults to download the app and implement language learning into their daily life.
Response: False Friends, an integrated campaign that takes fear out of learning by celebrating language mistakes. The audience is invited to share their own funny story via social media. This mini-series of animated stories inspired by people's funny experiences with classic "false friends" mistakes shows that all this is a natural part of a language learning journey and people should embrace it.
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/8c7b3c94-4406-47a1-b5b5-4a327ff75247_rw_3840.jpg?h=9a4959f4ab25798195727f35e228629d)
People should embrace the language learning journey and that's why Duolingo would turn their stories into a reason to laugh.
Social Media Channels - Instagram, TikTok and YouTube
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/653bbaab-876e-4a31-a582-1a22533ed27e_rw_3840.jpg?h=a183e3bafb2c013ab9c311ea7283e00e)
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/f2295630-4582-4116-9776-65af439e6522_rw_3840.jpg?h=1484a72df972ff25ad5648a30510a3a4)
Out of Home Billboards
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/87f68104-395e-4143-a125-c7de254def82_rw_3840.jpg?h=efc461e6719885958d3b7ce136b88cd3)
Initial Storyboards
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/210e50c9-fc48-4bbf-92d1-163886ab0f2b_rw_1920.jpg?h=985122db85b21bd433a90a991cfbb99f)
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/98232b9b-7691-42cc-bc4d-ef88a87e3ca7_rw_1920.jpg?h=4c0232113d34f482f92566a53ca67d19)
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/6930a08e-426e-4be5-8ff9-59c70d957719_rw_1920.jpg?h=c963bbd8bc6556ed365e5e46d892d07f)
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/dc138652-2786-4c49-8252-179b072658ac_rw_1920.jpg?h=7bfedea13b20c3e264524c8ecbf8fd62)
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/44d34068-d196-4274-b5e7-05181dbe7d31_rw_1920.jpg?h=33c1cbfb2b39381fbfe2b7525865913e)
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/e98697e4-bfb0-4ea3-9423-4bf410039103_rw_1920.gif?h=46d282bc4d3f48bac9f9b267c8bd70a5)
Thank you!