Brief: Create a campaign for Duolingo, which encourages young adults to download the app and implement language learning into their daily life.
Response: False Friends, an integrated campaign that takes fear out of learning by celebrating language mistakes. The audience is invited to share their own funny story via social media. This mini-series of animated stories inspired by people's funny experiences with classic "false friends" mistakes shows that all this is a natural part of a language learning journey and people should embrace it. 
People should embrace the language learning journey and that's why Duolingo would turn their stories into a reason to laugh. 
Social Media Channels - Instagram, TikTok and YouTube 
Out of Home Billboards
Initial Storyboards
Thank you!

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