University task: Working in teams, create a business, that taps into culture.
Response: Safeye is a small business for women's safety pendants, which can be used when you find yourself in a dangerous situation, where reaching for your phone isn’t an option. It will notify the individual’s friends and family/the police their location through a companion app, when pressed.
I was in charge of creating the brand identity and illustrations.
If you're interested in checking out the entire project including the business plan, you can do so in my blog, when you follow this link: https://yoanapavlova.wordpress.com/culturepreneurship-safeye/