University task: Working in teams, create a business, that taps into culture.
Response: Safeye is a small business for women's safety pendants, which can be used when you find yourself in a dangerous situation, where reaching for your phone isn’t an option. It will notify the individual’s friends and family/the police their location through a companion app, when pressed.
I was in charge of creating the brand identity and illustrations.
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/4580d5e0-227f-491d-bf2e-c8d48f5838f8_rw_3840.jpg?h=20f47b51c3691f96c32609d8c4fd7619)
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If you're interested in checking out the entire project including the business plan, you can do so in my blog, when you follow this link: https://yoanapavlova.wordpress.com/culturepreneurship-safeye/
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/14986605-f892-47af-a02f-0e1e1494cca6_rw_3840.png?h=96617c44ee9ee7cd807e2dc59fa26557)
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![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/5850e07d-1edd-4e0b-99db-e982d4eb42c8_rw_3840.png?h=42124a5d3efd3766717c060194318244)
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/da927689-af30-4a4d-896b-c5e0f4dfa40c_rw_3840.png?h=f990621b23057a7d58e16efec4b2835d)
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![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/9a8dbbb5-ef27-454c-a9f8-78f1b27e02e0_rw_3840.png?h=b100c6d943e325782e92c350981cf328)
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![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/2a0c51b1-235f-498a-9b43-dddf77a07a9a_rw_3840.png?h=d3367f36747d175f35291fa7e00af847)
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Business Plan
![](https://cdn.myportfolio.com/06cc3593-be41-46f9-a055-ed27915cfadf/9bed90e4-7b8c-4ff3-b8c2-3bd69a014ecf_rw_1200.png?h=5fea9ea64b248db8accebad45db77049)
Thank you!